Tips for the best time to post on Instagram

For those who are engaged in social media operations, if we usually publish social media content in real time, we may generally want to publish it at the most convenient time. However, the time we publish a post can have a significant impact on the effectiveness of the post's spread, and if we post at an inappropriate time, the effectiveness may be reduced.

For most social channels, an indicator that has a great impact on rankings is called "recency", which is the timeliness of posts. Facebook will sort the content displayed after customers search according to the time when the posts were published. This does not necessarily mean that Newly posted content will definitely be at the front, but in general, new posts will be displayed before older ones.

Instagram users can follow the "chronological order" option to view posts posted by the Instagram accounts they follow, so we need to pay more attention to the best posting time on Instagram.

1. Which day of the week is better to post on Instagram?

Generally speaking it is better to post on weekdays than on weekends. If you post on Tuesday or Wednesday, customers have the greatest chance of viewing and replying, and the effect will be better. On the contrary, weekend postings are very poor, and Sunday postings receive almost no attention and have the lowest interaction rate.

2. What time of day is it better to post on Instagram?

Posting in the morning is more effective than in the afternoon, and the peak period is generally around 11 a.m.; you can consider posting between 10 a.m. and 2 p.m. every day, both are fine.

If your client audience spans several time zones, always keep in mind the time difference between your location and their location. You can post at 11am in different time zones to test which one performs better.

3. How to find the most suitable posting time for our instagram account

You can fine-tune the posting time according to different business customs and models. First, check "Instagram Insights", in the mobile Ins application, find the account page, click "Insights", click "All Followers", as shown in the figure below

Scroll down to the bottom of the screen and see "Most Active Time Period". Click "Day" to see which days of the week are the most visited (that is, the most active) times by your fans. Click "Period" to view the number of views in each time period of the day. You can refer to these indicators to find the most suitable posting time for your Instagram account.