How to build an old user system?

The old users here do not refer to older users, but to users who have purchased our products (including users who have used our products). The author believes that for platform sellers, especially Amazon platform sellers, the establishment of an old customer system It's the most challenging

But this step is also a step we must take if we want to go further, because the further we go, the higher the cost of acquiring customer traffic will be. The future core competitiveness of overseas brands will definitely include low-cost customer acquisition, the number of loyal users, etc. index

Regarding the establishment of the old customer system, our point of view is:

When we already have a certain scale on the site, we need to pay attention to the construction and operation of the official website. Unlike the domestic e-commerce environment, foreign users not only buy on large platforms such as Amazon, but also like to visit the official website of the brand. Next, we will see a very interesting phenomenon. Judging from the data feedback from our front-line projects, independent stations can be used as an important supplement to the platform. The most basic thing to do is that when users search for our brand words, our independent stations must appear at the forefront of the search results.
Only domain names and servers in our own hands are real online assets. We can try to use the official website as an off-site base to accumulate visitor data bit by bit. This is also a very long task.

In the early stage of startup, we can expand the definition of old customers to include those potential target users who are interested, and they can all be included in this system and operated together, settled in the EDM mailing list, settled on social platforms, and some Those that are more professional, such as ebike categories, and have more daily discussion topics, can be deposited into Facebook groups, for example. These are all means to allow users to flow in our different retention pools. The maximum Maximize the timely delivery of useful information to the minds of users in need.
The old customer system, the front channel traffic system and the social matrix system are not strictly separated. They are different traffic entrances, but they are integrated with each other. They must be integrated to create a combination to maximize every promotion investment. This is It is quite a test of the operator’s integrated marketing capabilities and understanding of overseas traffic entrances and landing methods.
Many sellers on third-party sales platforms, including us in the past, have gradually improved their understanding of the outside world. How to avoid involution? Then it is to improve our overall professionalism, including product polishing. This is 1, and the rest are 0. Secondly, we must have a systematic brand marketing operation thinking and cannot be very divided. According to the author’s observation, this is a lot It is easy for companies going overseas to make problems. In the end, you have to be patient and settle down little by little. Each of the "Three Axes for Brand Online" explains the settlement, and you must make progress every day. Friends who have done it should Everyone can appreciate this.

As we mentioned before, without any investment in brand assets, it will become increasingly difficult in the next round of overseas reshuffle. We must have "bullets" that can be called at any time, so that we can go further in the future. In many cases, time is of the essence. The highest threshold.