1. What is Deal?
Deal in Chinese means transaction, buying and selling, and operating. In the process of attracting traffic outside the AliExpress site, we often call the method of setting low price discounts to attract traffic and increase conversions as AliExpress off-site deal promotion. Deal station is what we understand as a shopping guide and promotion website. Currently, online deal stations are mainly divided into three types:
Community-based deal station: a deal station operated in the form of a forum. The official editorial team and ordinary members can post posts. The typical representative is Spain’s chollometro.
Media Deal section: Many large media will have a deal section. Compared with deal sites that mainly deal with deals, its product information is exposed more, and it is more suitable for high-customer unit price products, especially high-customer unit price products above 300 US dollars. Because users with high unit prices have high decision-making thresholds, it is difficult to use the price impact to make users make impulse purchases, and more product introductions are needed. However, media deals generally have higher requirements for brands and products, which makes it difficult for most sellers. on, the typical representative is Cnet
At what price is it more appropriate to list my product? Have a better chance of becoming a popular post?
Whether a post is popular and whether it is a good deal, in addition to the product itself, is also related to the popularity of the brand to which the product belongs, discounted price, user demand, competitive product promotion efforts, etc. There are many dynamic influencing factors, but since we are When promoting products through the Deal site, it is very important to set the discounted price appropriately.
Let me share with you one of our methods. It is relatively simple. For example, our product is for TWS headphones. We first translate the product category words into the corresponding language. For example, if we want to view the data on chollometro, we use "Auriculares TWS". "Search in the search box, we can see the posts of this category on chollometro, we can easily see the popularity of this category
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