How to write an engaging YouTube video title?
For YouTube video titles, there are two important key factors: discoverability and clickability
These two are often in opposition, and for discoverability, words that are suitable for searching are often not suitable for generating clicks, and vice versa. Therefore, generating a suitable YouTube title while meeting both of these requirements is a highly technical task.
Discoverability
The key to finding videos for target users is to ensure that our videos rank high in YouTube search results and can also be displayed as video results in Google search. Related reading: "The Mystery of Doubling Youtube Video Promotion Effectiveness: Getting Traffic from Google Search"
This is an important part of video search engine optimization. So when choosing a title for a video, we need to carefully consider the choice of each word to ensure it matches the video search actions performed by users around the topic.
Our video title should focus on one keyword or phrase. Concentrating video themes helps YouTube search algorithms perceive our video content as highly relevant to search keywords.
Clickability
The click through rate is related to the attractiveness of the title. Although videos that rank high in search use the correct keywords, if the title is not enough to arouse interest, they may not receive clicks. Similarly, a very attractive video title that does not rank well in search results may receive clicks, but its visibility may not be high. The following general title techniques can improve title click through rates:
Increase hype: Use highly emotional words such as "unbelievable", "shocking", "surprising", "unexpected", etc
List style headings: When we use list style headings, we can list some relevant items, such as reasons, locations, etc., just like creating a list. This title format has been validated to be very effective as it attracts the audience's interest and makes them want to click to watch our video
Interest arousing: Titles starting with "Why...", "What is...", "How...", etc., can arouse the audience's curiosity to understand "What is this?"
Using data: Titles like "I achieved X within Y months", or citing percentages, monetary amounts, or any quantity of titles, often attract more left brained individuals
However, regarding copywriting such as titles, there are already many tools available to assist us in writing. Even if you feel like your ink is empty, it's okay. Today, we recommend a tool that is very suitable for writing YouTube titles - Headline Studio under coschedule,
The default first tag is YouTube. In fact, this tool can also write titles for different marketing channels such as Instagram, Tiktok, Blog, Email, and Podcast. It is quite simple to use. For example, if we work on Bluetooth speakers and have a review video, we can enter "Bluetooth speaker review" in the topic option to see what the results of this tool :
The following will list a series of titles, which are very attractive and also take into account SEO, which is what we mentioned at the beginning of our article about discoverability and visibility. Click on show optional fields and you can enter two additional conditions: one is the target audience, and the other is the style of our brand. For example, if we enter young man and creative, this tool will generate more accurate titles.