Using ShareAsale to Promote Deals Guide
1. Datafeed automation
For most alliance platforms, it is compatible with Google feed, which is indeed very convenient. However, the alliance platform ShareAsale is not compatible and needs to be customized separately. Simply put, it supports a single currency and a single language. It is recommended to use US dollars and English.
No matter how many products DTC brand has on its independent website, even if there is only one product, we can create many product links by combining colors, specifications, and accessories, so that our datafeed can be enriched.
In the Dashboard>Creatives>Datafeed interface, you can see the Datafeed Requirements, Downloadsample File, and Submit a Help Ticket. You have everything you need here. We can customize the feed file according to the official requirements, submit the ticket, and obtain the corresponding feed automation docking operation guidance. At this time, developers need to intervene, mainly in two implementation methods: push and pull.
2. Classification commission settings
Even for DTC brand segmentation categories, classification commissions can be set to achieve diversified commission models. For example, our E-bike, E-scooter, and accessories can achieve differentiated commission ratios with three gradients.
The setting of commission ratio does need to refer to peers, but one's own profit situation is definitely the first factor that cannot be ignored, otherwise it will ultimately be in vain.
The classification commission automation setting of the alliance platform ShareAsale is based on datafeed. Once datafeed automation is implemented, the classification commission setting will be implemented quickly.
3. Resource development
Development of resources within the platform
The alliance platform ShareAsale has an internal functional entry point. The Tools>Recruitment Tool interface allows you to filter and develop alliance customer resources by criteria. There is also an operation guide tutorial in the upper right corner.
5. Incentive for bringing in new talents through old mentors
A person's power is ultimately limited, and ultimately, it is necessary to mobilize the power of the majority of the masses in order to achieve breakthroughs. When existing alliance customers introduce new alliance customers to our merchant account, the old alliance customers will receive corresponding one-time incentives, and all subsequent orders brought by the alliance customers can be incentivized, usually around 10% -20% of the commission. It depends on how the merchant sets the proportion and cycle. If there is a budget, it is recommended to set it up in the long term, continuously incentivize, and spend a small amount of money to do big things.
Set path guide: Dashboard>My Account>Advanced Settings
6. Routine work items
Monthly routine
Filter and process all orders from the previous month before the 20th of each month in the United States time, verify the compliance of orders, whether orders have been paid successfully, whether there are refunds, whether there are disputes, whether there are duplicate orders, and so on.
This is a routine operation that we must perform when building an alliance platform. We have indeed found that many companies and departments are unaware of this matter, because everyone thinks that alliances are very simple and can be done by anyone. However, the degree of achievement varies from person to person, and the situation of each company is also different. The least desirable thing is to want to take off even though it is still in the foundation stage, which is quite embarrassing.
Generally speaking, finance requires a monthly expense breakdown, and they need to keep an account. However, since it is a pre recharge, it is not possible to correspond each expense to the recharge amount one by one. Please explain it to finance. This expense reimbursement can be submitted to the finance department at the end of the month, and the specific format details are subject to negotiation with the finance department. Daily routine work tasks
a. Ensure the account is alive
The alliance platform ShareAsale is a pre paid account that relies on US dollars for maintenance. If there is no money, the account will be immediately suspended. If there is money, it can be revived. Therefore, ensuring the account is alive is the most important thing, and everything else is secondary.
The best practice is to bind credit cards to the account and set sufficient credit card limits to avoid downtime, heavy losses, and affect the promotion enthusiasm of alliance customers.
b. Confirm that the alliance code is normal
Ensure smooth order tracking links, such as normal clicks and orders without any data, and promptly check and repair technical settings.
c. Alliance customer joining application review
Daily routine, at least 1-2 reviews per day, to accelerate resource cooperation progress, timely follow up on potential resources, and quickly initiate. Joining resources only represents establishing a cooperative relationship, not necessarily promoting it.
d. Official binding email processing on the alliance platform
The alliance platform ShareAsale usually has a dedicated email address to prevent the inheritance of historical emails from being affected by personnel turnover. Promptly handle and follow up on technical issues, promote consultation issues, and customer complaints.
e. Timely uploading of various promotional materials
Upload text links, coupons, and banners to achieve self-service for alliance customers. After the automation integration of the Datafeed is completed, it can be set to be updated daily. If there is no update, timely feedback can be provided to identify the cause and repair it.
f. Timely handling of lost orders
When an order on the alliance platform is lost, alliance customers can proactively submit a lost order request on ShareAsale, which is Dashboard>Affiliates>Non Tracked Orders Report. Alliance operations should check for any applications on a daily basis, and if so, verify and approve them in a timely manner.
It is not ruled out that some alliance customers may not know that they can independently submit a lost order application and may proactively contact the alliance operation to explain the situation. They are also too lazy to submit the application on the platform and need to wait for a longer time. If the alliance operation confirms the uniqueness of the source platform and channel of the order, they can quickly make up for it in the Dashboard>Affiliates>Post Manual Transaction function.
g. FTP permission application review
For alliance customers with advanced product automation docking and promotion, FTP application is essential. For each approved alliance customer's FTP permission, the merchant needs to pay a fee of one US dollar, which is directly deducted from the account balance. Operation guide path: Dashboard>Affiliates>Pending FTP Applications
h. Diversified discounts
Discounts are a necessary condition for the survival of alliance platforms. Discounts should not only be diversified, but also ensure their effectiveness, long-term effectiveness, and universality.