Amazon Backend Keyword Optimization Guide

1、 What are the keywords in Amazon's backend？
Amazon backend keywords refer to the search terms you enter in the backend section of the product listing. These words are not visible to your potential buyers, but they play an important role in making your product discovered. They are a hidden strategy that links your listing to related searches without overcrowding visible content.
For example, if you are selling a leak proof travel cup, in addition to the prominent keywords used in the title, five point description, and description, you can also use backend keywords such as "leak proof coffee container" to capture more search queries.
Previously, the limit for these keywords for each seller was 250 bytes. Now, Amazon has updated this limit to 500 bytes, so it is wise to use this limit to enhance your product through backend keywords. Be strategic in selecting keywords that are closely related to your product and have high potential to be searched by customers.
Meanwhile, avoid repetition. If you have already mentioned "leak proof" in the visible content of the listing, it is unnecessary to mention it again in the background. Each byte should be used to expand your search scope, rather than repeating existing content.
The benefits of backend keywords:
Maximizing keyword coverage: You have undoubtedly obtained a range of valuable keywords from your research. Using backend keywords, you can include keywords that have not entered the front-end content. This ensures that you cover as many relevant search queries as possible without overcrowding your product titles or five point descriptions.
Visibility in search results: Backend keywords are crucial in making your product appear in search queries. Adding these keywords can enhance the visibility of your product, as Amazon's search algorithm takes them into consideration when indexing your products.
Efficient utilization of space: Your backend keywords are limited to 500 bytes. Choosing the right keywords can help you fully utilize this space. Use it to target high impact keywords related to your product to connect shoppers with your product.
Avoid repetition: Please be careful not to repeat any keywords that are already visible in your listing title or five point description. Your backend keywords are valuable in introducing new terms that further describe your product and help you stand out, rather than keyword stuffing.
For example, if you are selling a "waterproof digital camera," your front-end may include terms such as "durable" and "high-resolution.". Then, your backend keywords can include "underwater photography", "sports camera", and "easy to travel" to capture a wider audience, rather than keyword stuffing.
2、 How to find the correct Amazon backend keywords to optimize your listing？
Identifying and implementing the correct backend keywords is crucial for optimizing your Amazon product listing. These are terms that customers cannot see but are crucial for enhancing product discoverability. Here is a method to find the correct backend keywords for your Amazon listing:
1. Starting with thorough keyword research
To optimize your product listing on Amazon, it is crucial to start with thorough keyword research. This provides you with a solid foundation to ensure that your product is visible to the right customers. Here are the methods you can use to conduct effective keyword research for Amazon backend keywords:
-Utilize the latest keyword research tools
Amazon search term report: This tool provides insights into the search terms customers use when searching for similar products on Amazon. The search term report has been updated to provide more detailed data, including seasonal trends, which can help you optimize your keywords throughout the year.
Top search term report: This report identifies the highest ranked search term within a product category. This can also help you discover emerging search trends and adjust your keyword strategy accordingly.
AI Power Keyword Tools: Several third-party AI power tools provide predictive analysis based on machine learning algorithms. They analyze a large amount of data and predict which keywords may become popular. Use these tools to maintain a leading position in keyword trends.
Competitor analysis tools: These tools can help you reverse analyze keyword strategies of top products similar to yours. By analyzing the listings of competitors, you can identify valuable keywords that you may have missed.
-Consider long tail keywords
Long tail keywords are longer and more specific keyword phrases that visitors may use when approaching a purchase. It is important to balance prominent high competitive keywords with long tail keywords, which may have lower search volume but higher conversion rates due to their specificity.
Phrases such as "stainless steel French filter press suitable for camping" can connect you to a specific audience.
-Follow voice search
With the increasing popularity of voice activation assistants such as Alexa on Amazon, it is crucial to incorporate natural language phrases and questions into your keyword strategy. These types of queries are often longer and more conversational than typing searches.
-Localization and translation for the international market
If you sell in multiple countries on Amazon, please ensure that your keyword research includes localization for each specific market. Utilize translation and localization services to adapt your keywords to subtle language and cultural differences in each region.
-Regular refining and updating
Keyword trends may change rapidly. Regularly checking and updating your keywords is a common practice. Amazon's A9 search algorithm is also constantly evolving, so understanding the latest changes will help you adjust your strategy to maintain high visibility.
-Follow Amazon's guidelines
Finally, please ensure that you follow Amazon's SEO practices and backend keyword usage guidelines. These include character limits that do not exceed backend search terms, avoiding keyword stuffing, and excluding competitor brand names or misleading information.
2. Emphasize relevance
Choose backend keywords that are highly relevant to your product but have not been mentioned in the front-end listing. For example, if you are selling a "waterproof backpack," your front-end may already include features such as "durability" or "large capacity.". For backend keywords, consider relevant terms such as "rainproof backpack" or "hiking backpack".
At the same time, avoid keyword duplication, as Amazon's algorithm does not need to repeat keywords for valid search terms, so there is no need to list "scarves" multiple times. If your title is "Women's Warm Winter Scarf", there is no need to repeat "Scarf" in the backend keywords. But it includes variants or synonyms such as "neck warmer" or "cashmere scarf".
3、 How to use Amazon backend keywords to optimize product listings？
Here is how to enhance your listing through these hidden but powerful terms:
Conduct keyword research: Determine a powerful keyword listing through research. These are the terms that potential customers use when searching for products similar to yours.
Prioritize key keywords: From your listing, prioritize keywords that are crucial to your product but not in your visible listing. Amazon limits your backend keywords to 500 bytes
Access the backend section: Log in to your Amazon Seller Center account. Find the listing you want to optimize, and then click "Edit". Navigation to the "Keywords" option.
Enter your keyword: In the search term field, enter the backend keyword you have selected. Please remember, there is no need to repeat the title or five point description of visible keywords. Be concise.
Using logical phrases: Consider how your keywords can be logically combined without using commas (for example, if your product is a waterproof camera bag, use "waterproof camera bag for outdoor photography").
Avoid special characters: stick to using simple characters (A-Z, 0-9) because special characters may take up more space, reducing the total number of keywords you can include.
Continuous optimization: Regularly review and update your backend keywords based on performance data and keyword trends.
4、 Monitor and update backend keywords
It is crucial to monitor the effectiveness of backend keywords and update them accordingly in order to maintain the best performance of your Amazon listing. This helps to maintain visibility and competitiveness in the market. Here are the methods to monitor them:
1. Track keyword performance
To evaluate the impact of your backend keywords, track the ranking of your product on each entry. Amazon's brand analysis, third-party software, and even manual search tools can help you evaluate the performance of keywords.
For example, if you sell yoga mats, regularly check the position of your product in search results for keywords such as "environmentally friendly yoga mats". If the ranking is not high, it may be time to adjust the keywords.
2. When to update your keywords
When keywords cannot bring expected traffic or sales, they should be updated. Seasonal factors, changes in market trends, or new competitors may require a re examination of your keyword strategy.
During holidays, keywords related to "gifts" may have a poorer effect. At this point, you can replace them with keywords that are more relevant to the current season, such as "spring yoga essentials.".